I was tasked with a complete redesign of Zhena's e-commerce website. After researching the target consumer and performing a comprehensive competitive analysis, I created several different design solutions to present to the client:

In the first phase of the project, my main focus was on generating sketches to quickly get stakeholders feedback and gather consensus. It was important to make sure the business requirements were being met. 

The second phase of the project was comprised of primarily creating wireframes, gathering more stakeholder's feedback and iterating the design.

For the last phase of the project I created several visual design options with different color palletes and photo treatments.